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BBD · INDUSTRY ATLAS · v4.2 · 22 SECTORS · 5 GROUPS · 2025

Twenty-two sectors.
One operating model.

Each industry maps the same ten chapters across a single sector — the regime that governs it, the buyers we work with, the problems we ship against, and the calibrated weighting of strategy, brand, build, growth, and legal we bring to the work. Pull the one that matches your operation; the rest will read familiar after.

22
Sector industries
5
Practice groups
10
Chapters per industry
6
Regulated practices
01
GROUP · 01 / 05 — 4 sectors

Technology & Regulated

Long-cycle, evidence-led sectors where claims, capital, and regulation set the pace.

02
GROUP · 02 / 05 — 3 sectors

Financial & Professional

Trust-led practices and platforms — capital markets, advisory, services where reputation compounds.

03
GROUP · 03 / 05 — 7 sectors

Physical & Industrial

Operators of plants, fleets, fields, and buildings — where the brand has to match the operating model.

04
GROUP · 04 / 05 — 5 sectors

Consumer & Experience

Velocity-driven brands earning every shelf, screen, room, and renewal.

05
GROUP · 05 / 05 — 3 sectors

Public & Mission-Led

Government, civic, mission-driven, and stakeholder-facing organizations operating at public scale.

Operating somewhere not on this map?
The industry still applies.

The ten-chapter framework is the same regardless of sector. If your practice sits adjacent to one of the twenty-two above, or sits across two of them, the conversation starts the same way: a 45-minute partner intake call, no slides.

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