April 30, 2025

Energizing a New Chapter in U.S. Power Demand

Bespoke Business Development

America is entering a transformative phase in its energy journey. A convergence of factors—including reindustrialization, artificial intelligence, data center expansion, and widespread electrification—is reshaping the power landscape. For the first time in nearly twenty years, the nation is experiencing consistent load growth, with electricity demand forecasted to rise by over 3% annually through 2040.

To meet this rising energy appetite while maintaining global leadership in commercial and technological energy advancement, the United States must respond with speed and resilience. Although an “all of the above” energy approach remains essential, the most critical solutions will involve a large-scale, rapid expansion of dispatchable generation and grid infrastructure.

Six Urgent Energy Sector Challenges

The U.S. energy system must overcome six pressing obstacles to deliver on its future:

  1. Resource Adequacy: By 2030, several U.S. regions may face power shortfalls. Bespoke Business Development’s energy models indicate that key grid operators like PJM and MISO could encounter capacity shortages during peak summer hours. These risks stem from planned retirements of coal and gas plants, limited financial incentives for new generation, and supply chain delays for vital infrastructure.
  2. Extreme Weather Events: Climate-induced phenomena—particularly heatwaves and storms—threaten both infrastructure and energy availability. For example, in a modeled heatwave scenario in California by 2030, reserve margins could plummet from 44% to just 3% due to increased consumption, lower thermal plant efficiency, and diminished renewable output.
  3. Supply Chain Disruptions: Lead times for essential energy equipment—such as transformers and turbines—now range from two to five years or more. Some equipment, like combined-cycle gas turbines, face delivery delays of up to five years. Since 2019, transformer wait times have increased over 400%.
  4. Permitting Bottlenecks: Energy projects typically face long and uncertain regulatory processes. Federal permit approvals, especially under the National Environmental Policy Act (NEPA), can take years—sometimes over a decade, as seen in the SunZia Transmission Project. State and local permitting adds further delays, increasing cost and risk.
  5. Labor Shortages: The energy transition is constrained by workforce limitations. The projected annual need for skilled trades—welders, electricians, laborers—could outpace total national job growth twentyfold. Developers and manufacturers cite labor availability and cost as major barriers to scaling infrastructure.
  6. Energy Affordability: Since 2020, average retail electricity bills have climbed by roughly 6% annually, far exceeding previous decades’ trends. Rising costs increase pressure from both regulators and investors and could constrain investment in much-needed infrastructure.

Case Study: California’s Grid in a 2030 Heatwave

Bespoke Business Development’s modeling shows that under normal summer conditions, California’s grid could supply 49 GW of demand with 71 GW of capacity, maintaining a 44% reserve margin. But under extreme heat:

  • 1.6 GW of thermal capacity could be lost.
  • Renewable output could fall by 5.1 GW due to environmental conditions.
  • Power imports could shrink by 2.6 GW.
  • Demand could jump by more than 10 GW due to air conditioning use.

Combined, these changes would reduce available capacity by nearly 9 GW, slashing the reserve margin to just 3%—far below the 17% threshold recommended by the California Public Utilities Commission.

Three Tiers of Actionable Solutions

To secure the grid and enable innovation, Bespoke Business Development outlines three categories of intervention:


1. Deploy Proven Technologies Immediately

Readily available but underutilized tools—such as demand response, front-of-the-meter storage, energy efficiency programs, and grid-enhancing technologies—can make an immediate difference:

  • Dynamic line ratings could boost transmission capacity by 10–30%.
  • California’s energy efficiency standards could save up to 120 GWh in peak-hour demand annually.
  • Better grid storage could alleviate congestion and cut systemwide inefficiencies—potentially saving $13 billion per year.

Despite these advantages, deployment is limited by lack of standardized evaluation frameworks and market incentives.


2. Reform Markets and Regulatory Systems

Improving the environment for project development and infrastructure planning could dramatically enhance energy delivery:

  • Streamline Permitting: Administrative delays cost the U.S. energy sector over $10 billion annually. Recent federal actions—including the rollback of outdated NEPA rules—signal a shift toward faster, more predictable permitting processes.
  • Expand Domestic Manufacturing: Dependence on imports for critical energy components like transformers increases vulnerability. Expanding the 45X tax credit for energy equipment production and forging trade partnerships could bolster domestic capacity.
  • Modernize Electricity Markets: Capacity additions are not keeping pace with retirements or rising demand—particularly from data centers. Improved planning and compensation mechanisms for dispatchable generation are needed to stimulate long-term investment. Key strategies include:
    • Coordinating gas and electricity infrastructure planning.
    • Establishing consistent frameworks for compensating new firm generation.
    • Accelerating transmission buildout and interregional connectivity.

3. Invest in Advanced Technologies and Infrastructure

High-impact innovations can shape America’s long-term energy leadership:

  • Next-Gen Nuclear Power: Nuclear offers reliable baseload capacity, but deployment has been sluggish. Bespoke Business Development recommends selecting standardized technologies, securing supply chains, addressing labor constraints, and updating regulatory frameworks—especially for Gen IV reactors. Digital tools could simplify data management and compliance.
  • Enhanced Geothermal Systems: With shared technology and labor pools from the oil and gas sector, geothermal energy is deployment-ready. It could supply 65 GW by 2040 at a competitive cost of $45/MWh. Overcoming permitting and interconnection delays is key to scaling.
  • Securing Critical Minerals and REEs: Power infrastructure depends heavily on imported minerals used in batteries, transformers, and semiconductors. With permitting for new U.S. mines averaging ten years—and only two copper mines approved in the last two decades—policy action is critical. Strategic investments and faster permitting can support supply chain resilience.

Conclusion: Building a Stronger Energy Future

The energy sector is foundational to nearly every part of the U.S. economy—from healthcare and education to manufacturing and tech. To navigate the rising complexity of this new energy era, America must act with bold vision, invest in scalable innovations, and commit to collaborative reform across public and private sectors.

If these efforts succeed, the United States could deliver reliable, affordable, and secure energy for decades to come—while retaining its global leadership in energy innovation.

The views and opinions expressed in this article are solely those of the authors and do not necessarily reflect those of Bespoke Business Development. They are intended to encourage discussion and reflection, rather than serve as legal, financial, accounting, tax, or professional advice.

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