Launch Lab

  • Bring new products, brands, or services to life with velocity and vision.

The Launch Lab™ is Bespoke Business Development’s intensive launch planning and execution engagement, designed for founders and teams preparing to introduce a new offer, brand, product line, or business initiative. Over an 8-week sprint, we provide the strategic architecture, tactical assets, and operational blueprint required for a successful market entry—ensuring your launch isn’t just seen, but resonates, converts, and sustains momentum.

This is not a generic campaign package or a marketing “blast.” The Launch Lab™ combines executive-level go-to-market (GTM) strategy with executional precision to create high-impact rollouts that align with your growth model, business structure, and brand positioning.

Whether you’re introducing a flagship product, launching a new business unit, pivoting to a new audience, or bringing a personal brand to life, the Launch Lab™ ensures every component is planned, integrated, and optimized—before you ever hit “publish.”

Strategic Purpose

A weak launch can set your offer back by months—or worse, years. Misaligned messaging, underwhelming visuals, lack of clarity in positioning, or missed timing windows are all common pitfalls in unstructured launches.

The Launch Lab™ was designed to eliminate these risks by:

  • Clarifying your market positioning and offer articulation

  • Developing a GTM roadmap that aligns with your unique audience journey

  • Preparing your infrastructure for visibility, traffic, and conversion

  • Training your team or solo founder operations for post-launch sustainability

In short, we don’t just help you go live—we help you launch with credibility, traction, and strategic depth.

Scope of Engagement

This is a full-stack launch planning and implementation readiness program. Every engagement is customized to your product category, brand maturity, and business model.

Go-to-Market Roadmap

We build your full GTM roadmap across the three phases of a launch: pre-launch, launch, and post-launch. This includes:

  • Launch positioning and narrative sequencing

  • Offer packaging and pricing alignment

  • Awareness and anticipation strategies (pre-launch campaigns, opt-in magnets)

  • Tactical launch timeline with weekly objectives

  • Contingency planning and pivot protocols for early feedback

This roadmap becomes your core operating document throughout the launch process.

Launch Messaging Kit

We develop a full-spectrum messaging system tailored to your brand voice, audience language, and conversion strategy. This typically includes:

  • Taglines, headlines, and email subject line frameworks

  • Social caption templates and post-launch follow-up scripts

  • Product or service description assets for website, ads, and decks

  • Email sequences for pre-launch nurture, cart open, and post-launch engagement

  • Messaging adaptations for press outreach, influencers, or affiliate partners

This ensures you show up consistently and powerfully across every touchpoint—without scrambling to write copy mid-launch.

Funnel and Automation Setup

We map and, optionally, build or guide implementation for your lead capture, sales, and follow-up funnel systems. This includes:

  • Landing page and opt-in funnel audit or design direction

  • Email marketing platform integration and sequence design

  • Launch-day automation (cart open/close, upsell offers, thank-you sequences)

  • Behavior-based automation triggers for lead scoring or CRM tagging

  • Backend operations testing for smooth delivery and handoff post-purchase

Our goal is to ensure that every technical system is launch-ready—aligned with your sales goals and user experience standards.

Deliverables

You’ll receive a full Launch Lab Dossier™ that contains all strategic and tactical assets needed for launch, including:

  • 8-week GTM roadmap with phase-by-phase actions

  • Brand-aligned messaging kit with multi-channel adaptability

  • Email sequence strategy (pre-launch, launch, and post-launch)

  • Funnel wireframes, call-to-action hierarchy, and optimization checklist

  • Platform-specific asset templates (e.g., social captions, ad angles, launch-day post formats)

  • Optional SOPs for internal team execution (campaign setup, customer service, analytics tracking)

This is not a theoretical plan—it’s a battle-tested toolkit designed for immediate deployment.

Key Outcomes

Clients who complete the Launch Lab walk away with a fully developed and implementation-ready launch system that:

  • Increases visibility through coordinated, omnichannel messaging

  • Builds buyer confidence through clear positioning and value articulation

  • Drives pre-launch engagement and list-building

  • Converts traffic into customers through structured funnel design

  • Strengthens long-term campaign performance through follow-up assets

  • Reduces chaos and confusion during launch through documentation and team alignment

Whether you’re launching solo or leading a team, this engagement provides the clarity and precision necessary for a high-impact debut.

Engagement Timeline

The Launch Lab™ follows a structured 8-week delivery timeline, typically broken down as:

  • Weeks 1–2: Discovery, positioning strategy, and launch planning kickoff

  • Weeks 3–4: Messaging development and funnel structure design

  • Weeks 5–6: Email sequences, automation systems, and campaign asset creation

  • Weeks 7–8: Launch rehearsal, testing protocols, post-launch planning

A shared workspace is provided to track milestones, review assets, and coordinate implementation across your team or vendor partners.

Investment

  • Fee Range: $40,000 – $75,000 USD
    Pricing is determined by:

  • Scope and scale of launch (single offer vs. multi-product ecosystem)

  • Content volume and creative asset needs

  • Technical platform setup complexity

  • Required team coordination or internal training components

An onboarding session and initial scoping call are required before finalizing your launch engagement proposal.

Ownership and Confidentiality

All messaging, systems, assets, and documents are owned by the client and delivered in both editable and shareable formats. Any proprietary strategy, offer design, or funnel infrastructure created during the engagement remains confidential and protected under mutual NDA.

Ideal Fit

This engagement is ideal for:

  • Founders launching a new brand, product, or offer

  • Established businesses entering a new market

  • Creators or consultants transitioning to scalable product ecosystems

  • Agencies or service firms introducing new service lines

  • Any leader preparing for a high-stakes, high-visibility launch requiring precision and strategy

The Launch Lab ensures you don’t just launch—you establish a presence, build momentum, and create immediate commercial results that carry forward.

Get Started