Logos &
Trademarks.The conditions under which the Bespoke Business Development wordmark and logomark may be reproduced. Editorial use is permitted with attribution; commercial use requires written consent; modifications are not allowed under any circumstance.
Use the marks as-published, or don't use them at all.
Two marks,
six approvedvariants.
The firm protects two marks: the Bespoke Business Development wordmark and the logomark. They appear in three approved variants each — primary, reverse (for dark backgrounds), and single-color (for one-ink reproduction). All six are available in vector and high-resolution raster from the Press Room.
Logomark · Primary
The standard color logomark on light backgrounds. The most common application — used on the site, in documents, and on stationery.
Logomark · Reverse
The single-color white treatment for dark backgrounds. Used on navy headers, photographic overlays, and the firm's social profile imagery.
Logomark · Single-Color
Monochrome reproduction for single-ink contexts: faxes, stamps, embossing, single-color print runs. Approved in navy, black, or white only.
All six approved variants are downloadable from the Press Room.
SVG, EPS, PNG @1x/@2x/@3x. With a usage guide, color values (RGB, CMYK, Pantone, Hex), and the contact for written consent. Visit Press Room.
Where you
can usethe marks freely.
Three categories of use are permitted without prior written consent, provided the marks are used in their approved variants and the use is non-misleading. Anything outside these categories is governed by Clause 03 (consent required) or Clause 04 (prohibited).
Editorial & press coverage
Journalists, analysts, and authors writing about the firm may reproduce the marks alongside coverage. Use approved variants from the Press Room. Caption the mark or its proximate context.
PRESS KIT →Client attribution
Active and former clients may reproduce the firm's marks for the purpose of attributing engagement work (e.g., "advisor to the founder"). Attribution must be accurate; the mark must come from the Press Room.
PRESS KIT →Partnership co-branding
Partners with a signed co-marketing agreement may reproduce the marks within the scope of the agreement. The agreement names the parties, the surfaces, and the disclosure language required.
brand@bespoke-business.com →Where you
need towrite in first.
Commercial uses of the marks — paid placement, merchandise, packaging, association with a product or service that is not BBD's — require written consent before the use begins. Requests are reviewed by Brand and Legal; response time is typically within five business days.
- Paid placement
- Written consentAdjacency on a paid-media surface (ad, sponsorship slot, billboard). Reviewed for context.
- Merchandise
- Written consentApparel, stickers, swag — sold or given. Quality bar applies regardless of distribution.
- Product association
- Written consentUse of the marks alongside a product or service not produced by BBD, in a way that implies association.
- Domain names
- Written consentDomain names incorporating the firm's marks or close variants — no, unless coordinated.
- Translations
- Written consentTranslated versions of the wordmark — only with confirmation that the translation preserves the meaning.
- Internal use, external visibility
- Written consentSlide decks, internal docs, or training materials with external visibility (clients, vendors, public).
What never
passes review —visually and otherwise.
Modifications, distortions, or uses that mislead about the relationship with the firm are prohibited under any circumstance, and consent will not be granted on appeal. The eight cases below illustrate the most common ones.
Rotate or angle the mark.
The marks are reproduced upright. No rotation, no perspective, no skew.
Stretch, condense, or warp.
Aspect ratio is fixed. Scale uniformly; do not squeeze or stretch horizontally or vertically.
Recolor outside the approved palette.
Only the three approved variants. No gradient fills, no off-brand hues.
Add shadows, glows, or bevels.
No drop shadows, outer glows, embossing, or texture. The marks are reproduced flat.
Reproduce at low contrast.
Approved variants are designed for ≥ 4.5:1 contrast against their background. Don't drop below.
Place on busy or low-contrast backgrounds.
The mark needs quiet ground to read. Photographs and gradients require an overlay treatment from the Press Kit.
Reproduce smaller than 24 px tall.
The mark falls below legibility under 24 px. Use the wordmark-only variant at small sizes if needed.
× CO-BRANDUse alongside another mark without consent.
Adjacency implies association. Co-branding requires the agreement covered under Clause 02 · Partnership.
The space
around themark.
The mark needs room to breathe. Minimum clear space is equal to the height of the logomark in every direction — no other element (logo, text, image edge) may intrude inside that zone. Minimum reproduction size is 24 px tall in digital, 0.25 inch in print.
- Clear Space
- 1× mark heightEqual to the height of the logomark in every direction. No other element inside that zone.
- Minimum Size · Digital
- 24 px tallFor the primary logomark. Wordmark-only at 18 px when standalone.
- Minimum Size · Print
- 0.25 in tallApproximately 18 pt cap-height equivalent. Below this, legibility fails.
The colors
the markcan sit on.
The marks have approved color values across Hex, RGB, CMYK, and Pantone. Reproduction in any other value, including AI-color-matched approximations, is not permitted. Background compatibility is captured in the matrix below.
| Variant | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|
| PRIMARY · NAVY | #101828 | 16 / 24 / 40 | 60/40/0/84 | PMS 539 C |
| REVERSE · WHITE | #FFFFFF | 255 / 255 / 255 | 0/0/0/0 | PMS White |
| MONO · STEEL | #304050 | 48 / 64 / 80 | 40/20/0/69 | PMS 432 C |
BACKGROUND COMPATIBILITY
Primary navy logomark is approved on white, paper, and light-tinted backgrounds with ≥ 4.5:1 contrast. Reverse white logomark is approved on the navy palette only — never on saturated colors, never on photographic backgrounds without the overlay treatment from the Press Kit. Mono variants are approved wherever single-ink reproduction is required (faxes, embossing, etching, single-color print).
PHOTOGRAPHIC BACKGROUNDS
The marks do not sit directly on photographs. When a photographic backdrop is required, use the gradient-overlay treatment from the Press Kit — a 20% navy overlay establishes the contrast needed for the reverse mark to read. Do not improvise an alternative.
How to credit
the firmin writing.
Attribution is more about the surrounding language than the visual mark. The phrases below are the firm's preferred forms; alternative wording is fine if it accurately describes the relationship and does not overstate the firm's role.
- Active client
- "Advisor: Bespoke Business Development"Or "Consulting partner." Names the firm without claiming employment.
- Former client
- "Former advisor: BBD (2024–2025)"Date range optional but recommended for accuracy.
- Editorial coverage
- "Bespoke Business Development, a Florida-based consulting firm"Or boilerplate from the Press Room. Use that boilerplate when in doubt.
- Partnership
- Per the signed co-marketing agreementThe agreement names the disclosure language. Use it verbatim.
What happens
when the marksare misused.
The firm protects its marks. First contact for misuse is always a courtesy email — usually a question, sometimes a request for correction. Escalation follows only where the courtesy is ignored or the misuse is willful.
Courtesy notice
An email describing what we observed, what we'd like changed, and how soon. Most misuse resolves here within a week. We assume good faith first.
Formal request
Where the courtesy notice goes unanswered or is declined, the firm escalates to a formal cease-and-desist letter from counsel, with a defined response window.
Legal action
For willful infringement that causes commercial harm or confusion in the market, the firm pursues remedies under federal and state trademark law. This is rare; it has happened.
How to ask —
and what toinclude.
Permission requests are processed by Brand with Legal review where the use is commercial. Provide the information below in the initial email and the request usually closes inside five business days.
- Who you are
- Name, organization, roleThe party requesting the use. Include website or LinkedIn where helpful.
- Which mark
- Wordmark or logomark, variantReference the variant by name from the Press Kit if you have it.
- Where it will appear
- Surface, audience, durationEditorial article? Sponsorship slot? Conference deck? Be specific.
- What it will say
- The surrounding contextA sentence or two of the surrounding copy, or a mockup of the surface. We review context.
- Timing
- When you need a decisionMost requests close within 5 business days. Tight timelines are accommodated when possible.
- Press Kit
- Download in advanceApproved variants and color values save a round-trip. Available from the Press Room.
Two inboxes
handle thebrand portfolio.
Brand handles permission requests, Press Kit support, and routine questions. Legal handles takedowns, formal infringement notices, and policy interpretation. Either is fine as a starting point — they coordinate on the back end.
Brand & permissionsrequests.
Permission requests, Press Kit support, attribution wording, partnership co-branding agreements. Reviewed by Brand and Legal where the use is commercial.
brand@bespoke-business.com →- Legal
- legal@bespoke-business.comTakedowns, infringement, policy
- Press Kit
- Press Room →Approved variants, color values, contact
- Social
- Social Media Policy →Use of marks on third-party social
- Terms
- Terms of Use →Site-wide IP terms, Clause 4.3
Use the marks
as-published,or don't use them at all.
The marks are a small protected zone the firm has earned through the work behind them. Use them inside the rules above and you don't need to ask first; use them outside and the conversation starts at brand@bespoke-business.com.