Social Media
Policy.What is and isn't posted on the firm's behalf across LinkedIn, X, Instagram, YouTube, and the rest. Moderation standards, client confidentiality in public posts, and the firm's position on engaging with third-party accounts.
Same voice, every channel. No exceptions.
The fourteen
channelsthat count.
This policy applies to every channel operated under the Bespoke Business Development name — fourteen at present — and to anyone posting on the firm's behalf, including employees, contractors, and approved partners. It extends Terms of Use to the firm's social properties wherever they live.
| Channel | Handle | Purpose | Status |
|---|---|---|---|
| /company/bespoke-business-development | PRIMARY | ACTIVE | |
| X (TWITTER) | @bespoke_bd | PRIMARY | ACTIVE |
| @bespoke.business.dev | VISUAL | ACTIVE | |
| YOUTUBE | @bespokebusinessdev | LONG-FORM | ACTIVE |
| THREADS | @bespoke.business.dev | CONVERSATIONAL | ACTIVE |
| SUBSTACK | bespokebusiness.substack.com | EDITORIAL | ACTIVE |
| MEDIUM | @bespokebusiness | LONG-FORM | ACTIVE |
| TIKTOK | @bespokebusiness | EDUCATIONAL | ACTIVE |
| SPOTIFY | Bespoke Business Podcast | PODCAST | ACTIVE |
| APPLE PODCASTS | Bespoke Business Podcast | PODCAST | ACTIVE |
| /bespokebusinessdevelopment | SECONDARY | ACTIVE | |
| GLASSDOOR | Bespoke Business Development | EMPLOYER | ACTIVE |
| @bespokebusinessdev | VISUAL | ACTIVE | |
| u/bespoke_business | RESPONSE-ONLY | ACTIVE |
Accounts not listed above are not operated by the firm.
If you encounter an account using the firm's name or marks that isn't in the register above, it is unofficial. Report it to social@bespoke-business.com with the URL; impersonation accounts are pursued under the Logos & Trademarks policy.
One voice
across everychannel.
The firm sounds like a senior consultant in writing: precise, candid, allergic to jargon, generous with practical detail. Tone shifts by channel — LinkedIn is more measured, Threads more conversational — but voice does not. Branded tropes (rocket emoji, hustle copy, manufactured urgency) are absent everywhere.
Precise
Numbers come with sources. Claims come with conditions. Adjectives earn their place. If a sentence can be cut, it is.
Candid
If something didn't work, we say so. If a trend is overrated, we say so. The firm's social presence is not a sales channel; it is the firm thinking out loud.
Useful
Every post should leave a reader with something they can use — a question to ask, a framework to try, a number to benchmark against. Posts that don't, don't get queued.
Plain
Industry jargon is fine when it is the most precise word for the thing. When it's filler, it goes. The firm's social copy reads at roughly the same level as the site.
The categories
of contentwe publish.
The firm publishes within five categories. Anything outside these is either not posted or routed through approval. The boundaries are deliberate — the firm's social channels are not a place to test marketing tactics.
Working notes
Frameworks the firm uses, decisions it has thought through, observations from active engagements (anonymized). The bulk of what gets posted.
Case studies
Approved, named accounts of completed engagements. Always with the client's written sign-off on the wording. Never premature.
Hiring & team
Open roles, new hires, anniversaries, office news. Photos of staff posted with consent; faces of clients only with separate consent.
Industry commentary
Reactions to events, regulation changes, or trends — written from the firm's vantage point, with named sources. Not engagement-bait takes.
Press & appearances
Pieces where the firm or its leaders are quoted; podcast episodes; conference appearances. With a link, in the firm's own words, posted once.
Cross-posting
A post published on LinkedIn may be adapted for X, Threads, and Substack — never copy-pasted. Adaptation keeps the channel-specific register intact.
Categories that
do not appearon these channels.
The list below is enforced, not aspirational. Drafts that fall into these categories get rejected at the queue stage by the Communications team, with Legal review for anything ambiguous.
No client name, project name, or identifying detail without written consent.
Even an anonymized post can identify a client through scope, timing, or industry adjacency. Posts that draw on engagement work are checked against the client's confidentiality terms before they go out. When in doubt, the post doesn't run.
The firm does not endorse candidates, parties, or ballot measures.
The firm participates in industry-policy conversations where they affect its clients (privacy law, AI regulation, employment classification, etc.) and identifies its position there. Partisan political content does not appear on the firm's accounts.
The firm is not a registered investment advisor.
Generic business commentary is fine. Specific securities recommendations, price targets, or buy/sell suggestions are not posted under any circumstance.
No artificial controversy. No fake polls. No manufactured urgency.
Posts engineered for engagement at the cost of accuracy are blocked at the queue stage. If a contrarian take is honest, it runs; if it is honest only as a rage-bait, it doesn't.
Numbers without sources do not appear in firm posts.
The firm prefers original observation over secondhand statistics. Where a statistic is cited, the source is linked. "Studies show" without a study attached does not pass review.
How active
engagements get(or don't get) referenced.
Engagement details are confidential unless the client has agreed in writing that the firm may reference them. The threshold for "reference" is not "they probably wouldn't mind" — it is express consent on the specific wording.
- Anonymized reference
- Permitted with care"A founder we worked with in fintech" — fine if the description can't be reverse-engineered back to one client.
- Named reference
- Express written consentClient signs off on the specific wording before the post goes out. Approved emails are kept on file.
- Unpublished work
- Never postedDrafts, in-progress deliverables, internal strategies — kept in the engagement, not on social.
How replies,
DMs & commentsare handled.
The firm replies to substantive comments and DMs within one business day. Spam, harassment, and impersonation are removed without warning. Disagreement — even sharp disagreement — stays up.
Stays up
Disagreement, criticism of the firm's positions, alternate viewpoints, questions, corrections, and substantive debate. We will engage where it's productive.
Removed
Harassment, slurs, doxxing, threats, off-topic spam, identical copy across multiple comments, and content that violates platform terms. No warning needed.
Re-routed
Support questions, billing questions, sales inquiries — answered briefly with a redirect to the correct inbox. DMs to a public account are not the support channel.
What employees
can (and can't)say on their own.
Employees' personal accounts are their own. The firm does not police them and does not require disclaimers — except when a post crosses into engagement work, client information, or content that could be mistaken for an official firm position.
Your account, your voice. We don't approve it.
You don't need permission to post about your weekend, your dog, your industry takes, or your favorite consulting frameworks. The firm doesn't review personal accounts and doesn't keep a list of approved opinions.
Personal posts that reference engagement work need the same approvals as firm posts.
If you want to write about something you learned from a client engagement, the rules in Clause 05 apply to your personal post the same way they apply to a firm post. Anonymize where possible; get written consent before naming.
Official positions go through Communications.
When the firm has a position on a regulatory, industry, or client-affecting matter, that position is published through firm channels. Personal accounts may agree, disagree, or stay silent — but should not present themselves as the firm's voice on the topic.
When a partner
postsabout us.
The firm does not run pay-for-post influencer programs. When a partner or affiliate posts about the firm, it is either organic (their initiative, our consent) or coordinated through a co-marketing agreement that names the parties and the disclosure required.
- Organic posts
- No pre-approval requiredAnyone may post about the firm. We may amplify with a like, repost, or thank-you.
- Co-marketing
- Written agreementNames parties, scope, disclosure language (#ad / #partner / #sponsored where required).
- Paid amplification
- Disclosed every timePosts amplified with paid promotion are disclosed per FTC guidance and platform rules.
What happens
when somethinggoes wrong publicly.
When a public-facing incident emerges — an outage, a regulatory question, a coverage piece, a public dispute — the firm's posture is to respond once, in writing, with the facts known at the time, and to update as new facts emerge. Speculation, denial, and silence are not options.
Acknowledge
Within four hours of awareness, the firm acknowledges the situation on the relevant channel — even if the response is "we are investigating." Silence creates a vacuum that gets filled by speculation.
Verify
What is publicly stated must be verifiable internally first. Communications coordinates with Legal and the engagement owner; nothing goes out that hasn't been checked against the record.
Update
Material new facts trigger a follow-up post, linked to the original. The firm does not delete or stealth-edit the original — corrections are made transparently.
What to do
if a postis wrong.
If a firm post is factually wrong, repeats sensitive information, or causes harm to you that you can describe — please write. Corrections, retractions, and takedowns are handled quickly when the facts are clear.
- Factual error
- Email social@With the post URL and the correction. Substantive errors trigger a follow-up post acknowledging the correction.
- Sensitive information
- Email legal@If a post identifies you against your stated preferences, the post is taken down within 24 hours of verification.
- Impersonation account
- Email social@With the URL and what's being misrepresented. We pursue removal under platform terms and trademark law.
Two inboxes
handle thesocial portfolio.
Communications handles operational questions: corrections, comment moderation, account-listing updates. Legal handles policy interpretation, takedowns, and impersonation issues. Either is fine as a starting point — they re-route on their side.
Communications& moderation.
Day-to-day social: corrections, mentions, factual errors, account-listing updates. Acknowledged within one business day.
social@bespoke-business.com →- Legal
- legal@bespoke-business.comTakedowns, impersonation, policy questions
- Press
- Press Room →Media inquiries, interviews, boilerplate
- Trademarks
- Trademark Policy →Use of firm marks on third-party social
- Privacy
- Privacy Policy →Data handling on social channels
Same voice,
every channel.No exceptions.
The firm's social presence is governed by the same standards as its written work: precise, useful, and honest about what it does and doesn't know. Where a post falls short of that, the right move is to fix it on the record, not to delete it.