Case Study 7: Social Media Strategy for a Small Restaurant

Client Overview: A family-owned Italian restaurant looking to attract more local customers and boost weekday reservations.

Challenge

The restaurant was well-regarded by regulars, but they struggled to reach new customers, particularly on slower weekdays. They had no social media presence, which limited their visibility.

Solution

We designed a social media strategy focused on increasing local visibility and engagement:

  1. Instagram and Facebook Profiles: We set up and managed the restaurant’s social media profiles, posting high-quality images of popular dishes and behind-the-scenes content.
  2. Local Influencer Partnerships: We coordinated with local food bloggers to visit and review the restaurant, generating buzz and encouraging their followers to visit.
  3. Weekly Specials Promotion: We created posts to highlight weekday specials, encouraging locals to make reservations on slower nights.

Results

Within three months, weekday reservations increased by 25%, and the restaurant gained a following of over 2,000 local users on social media. Posts with special offers saw high engagement, and influencer partnerships brought in a steady stream of new customers. The restaurant now has a strong local presence online, helping them maintain steady foot traffic.