Case Study 6: Website and Content Strategy for a Large Legal Firm

Client Overview: A well-established legal firm with 50+ attorneys that wanted to improve its online presence and attract high-value clients.

Challenge

The firm’s website was outdated, making it difficult for potential clients to navigate and find information. Additionally, the content did not effectively showcase the firm’s expertise in high-profile legal cases, limiting their appeal to corporate clients.

Solution

We developed a website and content strategy that emphasized user experience and demonstrated expertise:

  1. Website Redesign: We created an intuitive site structure with separate pages for each legal practice area, testimonials, and attorney profiles.
  2. Content Creation: We developed a blog that shared insights on recent legal cases, updates on regulatory changes, and expert commentary on relevant legal topics.
  3. SEO Optimization: We implemented SEO best practices to improve the website’s search engine ranking, targeting keywords relevant to the firm’s services.

Results

Within six months, website traffic increased by 60%, and inquiries from corporate clients grew by 30%. The blog established the firm as a thought leader, and the improved SEO helped the firm rank higher in search results. The updated website effectively communicated the firm’s expertise, attracting more high-value clients.