The diagnostic
before
the build.A paid, written assessment of a company at a single point in time. A senior operator walks the business, scores it across eight working dimensions, and returns a written verdict inside seven days — where things stand, what's actually breaking, what to do next.
- Engagement
- ENG 00 · The Verdict
- Fee
- $500 · fixed program fee
- Duration
- 5–7 business days
- Output
- Comprehensive written Verdict
- Team
- Senior operator · solo delivery
- Aftercare
- 14-day written-question window
- Prerequisite
- None — front door to the ladder
- Main Line
- +1 · 800 · 563 · 1922
$500.
Pay and begin.
A fixed program fee. One payment. The intake form arrives within one business hour of payment; the 60-minute call is scheduled from there. The 7-day clock starts on the day of the intake call.
A second opinion,
in writing.
The document a founder asks for when they want a real read on the business before committing to a build, a retainer, or any decision more expensive than the assessment itself. Deliberately the smallest engagement on the ladder, and deliberately the only one a founder can take without a prior relationship.
The
Verdict.
The front door for anyone who isn't ready to commit to a build — and the qualifying step for anyone who is. Every Verdict ends with one of four explicit recommendations, including the option to do nothing more with us at all. The document is yours either way.
- Duration
- 5–7 business days
- Team
- Senior operator · solo
- Cadence
- Intake → Verdict → Readout
- Fee Model
- Fixed program fee
- Output
- comprehensive written document
- Aftercare
- 14-day written Q window
- Prerequisite
- None
The smallest engagement
on the ladder.
The Verdict earns the right to recommend the others. About a third of Verdicts return "do nothing more with us right now" as the honest answer — and the founder keeps the document anyway. That's not a bug; it's the product. The engagements that follow are expensive enough that a wrong recommendation costs more than the diagnostic ever could.
- Founders sizing the next move before committing capital.
- Operators inheriting a business and pressure-testing what they've been told.
- Early-stage investors who want an outside read before the next check.
- Teams who've gotten three vendor quotes and want a fourth opinion that isn't selling them.
Eight dimensions,
scored against revenue.
The business is examined across eight working dimensions. Each is scored against thirty-day revenue impact, not against best practice. The output isn't a report card; it's a triage map.
Offer
What you're actually selling, how it's packaged, and whether the shape of the offer matches the buying motion of the people who want it.
ICP
Whether the ideal customer is a real, repeatable segment — and whether the company knows how to recognize one before the call ends.
Traffic
Where attention comes from today, how predictable it is, and which channels have ceiling without requiring a different business.
Conversion
The path from first contact to a serious conversation — and the specific places that path leaks faster than it can be refilled.
Capture
What happens to interest that isn't ready yet. Lists, sequences, and the discipline of staying useful between the question and the yes.
Sales
The motion that closes — call structure, proposal logic, follow-through cadence — and whether it survives the founder stepping out of it.
Delivery
What happens after the contract signs. Whether the work produces the result the offer promised, with the margins the business needs.
Founder OS
The operating system of the founder. Calendar, decision queue, attention — the unspoken constraint that gates every other dimension.
Seven days,
four phases.
A 60-minute intake, three days inside the business, a written verdict, and a 30-minute readout. The document is the deliverable; the readout is the warranty.
From intake
to verdict.
Four phases over seven business days. No padding. The intake earns the questions; the walk-through earns the verdict; the document earns the readout; the readout defends the document.
- Day 0
- 60-min intake call
- Days 1–3
- Walk-through, 8 dimensions
- Days 4–6
- Written Verdict drafted
- Day 7
- 30-min readout call
- +14 Days
- Written-question window
Intake · Walk-through
Verdict · Readout.
Intake
A 60-minute structured call. Stage, revenue, motion, friction. The founder walks the business as it exists; the senior chair asks the questions a sharp investor or a hostile competitor would.
Walk-through
The business is examined across eight dimensions — offer, ICP, traffic, conversion, capture, sales, delivery, founder OS. Each is scored against thirty-day revenue impact.
Written Verdict
A comprehensive written document is drafted. Executive verdict, three to five highest-impact issues named in plain language, a prioritized 30-day queue, and the path-forward recommendation.
Readout
A 30-minute call. Walk the document. Defend the verdict. Resolve open questions. The document is the deliverable; the readout is the warranty.
One of four
recommendations.
Every Verdict ends with one of four explicit recommendations. Three of them point to a deeper engagement; one of them points to the door. That last option is part of the product — about a third of Verdicts return it as the honest answer.
Founder's Build
Recommended.
The verdict is that the company doesn't have a foundation — what's there can't be fixed pillar-by-pillar because the pillars themselves aren't connected. A 30-day Founder's Build is the cleaner reset.
Targeted Build
Recommended.
The verdict identifies one or two pillars carrying the underperformance — the rest of the company is sound. A scoped 4–12 week intervention closes the specific gap without rebuilding the whole.
Launch Retainer
Recommended.
The foundation exists, the pillars hold, but the rhythm is drifting. A monthly retainer puts a senior chair in the room every week to keep the motion compounding instead of leaking.
Do nothing
with us.
The honest answer in about a third of cases. The business doesn't need a build or a retainer right now — it needs to do the things the Verdict named, in order. The document is yours; the door is open later.
What you
walk away with.
A written verdict you own whether or not you go further. The Verdicts that convert do so inside thirty days; the ones that don't usually save the founder from a build they didn't actually need.
60-min intake call
Structured. Recorded. The founder walks the business; the senior chair asks the unflattering questions.
Comprehensive written Verdict
A written document delivered between day four and day six. Executive verdict, scored dimensions, prioritized queue.
Executive verdict
Continue, pivot, or restructure. One sentence, defended by the rest of the document.
Eight-dimension scorecard
Offer, ICP, traffic, conversion, capture, sales, delivery, founder OS — scored against thirty-day revenue impact.
3–5 named issues
The specific things breaking, in plain language, ranked by revenue impact and priority — not by ease.
30-day action queue
A prioritized list of moves for the next thirty days, sequenced so each one earns the right to take the next.
30-min readout call
Walk the document, defend the verdict, resolve open questions. The readout is the warranty on the document.
14-day question window
Two weeks of written follow-up questions answered, post-readout. The verdict has to hold up after the call ends.
Things people
ask before paying.
The questions that come up before someone clicks the payment button. The short answers live here; the long answers live in the document.
Q · 01Is the $500 refundable if I don't like the verdict?+
Q · 02Does the Verdict apply toward a Founder's Build or Targeted Build if I move forward?+
Q · 03What if the recommendation is to do nothing?+
Q · 04Who actually writes the Verdict?+
Q · 05How much access does the senior operator need?+
Q · 06Can the Verdict be used by my board / my investors?+
Q · 07What happens after I pay?+
Q · 08Is this a sales call dressed up as a diagnostic?+
The verdict is
worth $500.
A written second opinion on the business — not a sales pitch — before the next dollar is committed. If the answer is "build something with us," good. If the answer is "don't," the document still goes home with you.
Pay & Begin → See All Engagements- General
- info@bespoke-business.com
- Phone
- +1 · 800 · 563 · 1922
- Client Portal
- portal.bespoke-business.com
- Live Chat
- bespoke-business.com/live-chat
- Headquarters
- 333 SE 2nd Ave, Suite 2000
Miami, FL 33131