00 / ENGAGEMENTS

Four ways
to work
with us.A $500 written diagnostic, a 30-day founder's build from idea to launch-ready, a targeted intervention on what's broken, or ongoing monthly momentum after go-live — we scale the engagement to match the decision in front of you.

ENG 00 · The Verdict ENG 01 · Founder's Build ENG 02 · Targeted Build ENG 03 · Launch Retainer

Book a Consultation → Compare Models → Which Fits You →

Page Role: Engagement catalog · scope & sizing
Front Door: The Verdict · $500 · 7-day diagnostic
Flagship: The Founder's Build · 30-day sprint · $2,997
Intervention: The Targeted Build · 4–12 wks · from $2,000
Continuity: The Launch Retainer · $2K–$8K / month
All Engagements: Begin with a Verdict, or a free 30-min consultation
Main Line: +1 · 800 · 563 · 1922

BESPOKE-BUSINESS.COM/ENGAGEMENT-MODELS WHERE THE ART OF BUSINESS MEETS THE SCIENCE OF SUCCESS ENGAGEMENTS

Chapter 01 · How We Engage

Four ways
to work with us.

We offer four engagement shapes — a paid written diagnostic, a 30-day founder's build, a scoped intervention on a single pillar, and an ongoing retainer for the year after launch. Each one is sized to a different decision; the front door for anyone without a prior relationship is the Verdict.

One standard.
Four scopes.

The scope changes. The bench doesn't. Every engagement — a seven-day Verdict or a year-long Retainer — runs on the same senior-led model, the same operating cadence, and the same written artifacts. We scale the shape to the decision, not the decision to the shape.

ENG 00 · DIAGNOSTIC7 DAYS · $500

The Verdict

A paid, written diagnostic. A senior operator walks the business across eight dimensions and returns a written verdict inside seven days — with one of four explicit recommendations, including the option to do nothing.

FOR · ANYONE WITHOUT A PRIOR RELATIONSHIP

ENG 01 · SIGNATURE30 DAYS

The Founder's Build

From idea to launch-ready in thirty days. Brand positioning, web presence, operational systems, and go-to-market strategy — diagnosed, built, and delivered as a working foundation.

FOR · FOUNDERS & EARLY OPERATORS

ENG 02 · SCOPED FAST4 – 12 WEEKS

The Targeted Build

For businesses already launched but underperforming. Discovery call identifies what's broken and highest impact — scope defined in 48 hours, executed on a compressed timeline.

FOR · OPERATING TEAMS W/ A SPECIFIC GAP

ENG 03 · PARTNERSHIPONGOING

The Launch Retainer

Ongoing momentum after the build. Weekly decision sessions, monthly benchmarks, continuous adjustments to what's working — for clients who've completed a Founder's Build.

FOR · POST-BUILD CONTINUITY

Chapter 02 · Engagement 00 · The Verdict

The diagnostic
before the build.

The Verdict is a paid, written assessment of a company at a single point in time — the document a founder asks for when they want a real read on the business before committing to a build, a retainer, or any decision more expensive than the assessment itself. The front door for anyone without a prior relationship.

ENG 00 · DIAGNOSTIC

The
Verdict.

A senior operator walks the business, scores it across eight working dimensions, and returns a written verdict inside seven days: where things stand, what's actually breaking, and what to do next. Every Verdict ends with one of four explicit recommendations — including the option to do nothing more with us at all.

Duration: 5–7 business days
Team: Senior operator, solo
Cadence: Intake → Verdict → Readout
Fee Model: $500 · fixed program fee
Output: Comprehensive written Verdict
Aftercare: 14-day written-question window
Prereq: None

Pay & Begin →

THE VERDICT FLOW

Four phases.
Seven business days.

PHASE 01 · DAY 0

Intake

A 60-minute structured call. Stage, revenue, motion, friction. The senior chair asks the questions a sharp investor or a hostile competitor would.

PHASE 02 · DAYS 1–3

Walk-through

Eight dimensions — offer, ICP, traffic, conversion, capture, sales, delivery, founder OS. Each scored against thirty-day revenue impact, not best practice.

PHASE 03 · DAYS 4–6

Written Verdict

The full Verdict document. Executive verdict, three to five named issues, a prioritized 30-day queue, and the path-forward recommendation.

PHASE 04 · DAY 7

Readout

A 30-minute call. Walk the document. Defend the verdict. Resolve open questions. The document is the deliverable; the readout is the warranty.

FOUR RECOMMENDATIONS · ONE OF

Founder's Build recommended (~25%)
Targeted Build recommended (~30%)
Launch Retainer recommended (~10%)
Do nothing more with us right now (~35%)

Chapter 03 · Engagement 01 · The Founder's Build

Idea to launch-ready
in thirty days.

The Founder's Build is our flagship. A month of concentrated senior work that takes a company from unformed intent to a running foundation — brand, systems, and a live go-to-market motion. It's intense, it's cross-functional, and it ends with a company that can be operated.

ENG 01 · SIGNATURE

The Founder's
Build.

For founders who are ready to move and don't have a quarter to spare. We collapse strategy, brand, systems, and launch into a single thirty-day window — led by a senior operator, supported by a matched bench.

Duration: 30 days · 4 sprints
Team: Senior lead + 3–5 specialists
Cadence: Daily async · weekly review
Fee Model: Program fee · fixed
Output: Working foundation + handoff
Aftercare: 30 days, included

Start the Build →

THE 30-DAY RHYTHM

Four weeks.
Four surfaces.

WEEK 01

Diagnose & Position

Discovery, market scan, positioning spine, pricing hypothesis, and the written strategy brief that anchors everything downstream.

WEEK 02

Systems & Operating Model

Operating cadence, tooling stack, decision surface, and the internal structure the team will run on after handoff.

WEEK 03

Brand & Web

Identity system, messaging architecture, and the site / primary surfaces the market will meet on launch day.

WEEK 04

Go-to-Market & Launch

Channel sequencing, content pipeline, measurement loop — and a live first launch, with the team in the seat.

WHAT'S INCLUDED

Positioning & strategy brief
Operating manual & cadence design
Full brand identity system
Primary website build
Go-to-market plan + 90-day roadmap
Messaging & content architecture
Written handoff package
30 days post-launch aftercare

Chapter 04 · Engagement 02 · The Targeted Build

One gap,
landed cleanly.

The Targeted Build is for companies that are already in motion but have a specific piece that isn't working. A 48-hour discovery defines the scope; a compressed 4–12 week sprint executes it — without disrupting the rest of the business.

ENG 02 · SCOPED FAST

The Targeted
Build.

When the whole company isn't the problem — when it's the brand, or the ops, or the go-to-market motion that's off — we run a precision engagement on exactly that pillar. Senior chair, clear scope, fixed fee.

Duration: 4–12 weeks · scope-dependent
Team: Senior lead + 1–3 specialists
Cadence: Weekly review · async daily
Fee Model: Fixed fee · milestone-based
Output: Single-pillar deliverable
Aftercare: 14 days, included

Scope an Engagement →

THE TARGETED FLOW

48-hour scope.
Compressed execution.

HOURS 0–48

Discovery & Scope

A 30-minute call followed by a written scope: the exact gap, the intervention, the timeline, and the fixed fee — inside two business days.

WEEK 01 → END

Compressed Build

Execution on the agreed pillar — brand, ops, web, or launch motion. Weekly reviews with leadership; no scope creep without a signed change.

+ 14 DAYS

Handoff & Aftercare

Written handoff, walkthrough with the team, and a two-week window for edge cases as the deliverable meets real operating conditions.

COMMON SCOPES

Brand & visual system refresh
Website rebuild or launch site
Operating model & cadence redesign
Pricing & positioning reset
Go-to-market motion retrofit
Messaging & narrative rewrite
Tooling & stack consolidation
Pre-launch readiness audit

Chapter 05 · Engagement 03 · The Launch Retainer

Momentum
after the build.

The Launch Retainer keeps the relationship live. Weekly decision sessions, monthly benchmarks, and continuous adjustment to what's working in the market — designed for founders who've finished a Founder's Build and want to keep the thread tight through the first year.

ENG 03 · PARTNERSHIP

The Launch
Retainer.

Most of what goes wrong in year one isn't a build problem — it's a rhythm problem. The Retainer is a standing advisory relationship that keeps the operating cadence, the market motion, and the strategic spine in sync as the company meets reality.

Duration: Monthly · 3-month minimum
Team: Senior lead + bench access
Cadence: Weekly session · monthly review
Fee Model: Monthly retainer
Output: Ongoing advisory + hands-on cycles
Prereq: Prior Founder's or Targeted Build

Discuss Retainer →

WHAT A MONTH LOOKS LIKE

Weekly sessions.
Monthly benchmarks.

WEEK 01

Session & Priorities

90-minute working session. What changed, what's drifting, what's next. The week's priority list is written before the call ends.

WEEK 02

Execution Support

Async workstream support from the specialist bench — copy, creative, ops, data — against the priorities set in week one.

WEEK 03

Mid-Month Check

Lighter touch. Review what's landed, what's stuck, and whether the month's arc is on track against the benchmark.

WEEK 04

Benchmark & Reset

Written monthly benchmark — what moved, what didn't, and the adjusted plan going into next month. Clean baseline every cycle.

STANDING ACCESS

Weekly senior decision sessions
Priority access to the specialist bench
Portal + live-chat coverage
Monthly written benchmarks
Quarterly strategy review
Event & launch support (scoped)
Hiring & interview support
Board / investor prep, on request

Chapter 06 · Side-by-Side

The engagements,
line by line.

A condensed comparison. Every row is a dimension where the four engagements materially differ — use it to pressure-test the shape that fits before booking the call.

Dimension	The Verdict	The Founder's Build	The Targeted Build	The Launch Retainer
Engagement ID	ENG 00 · Diagnostic	ENG 01 · Signature	ENG 02 · Scoped fast	ENG 03 · Partnership
Best For	Anyone without a prior relationshipFounders, operators, or investors who want a real read before committing.	Pre-launch or pre-seedFounders assembling the company for the first time.	Operating teamsLive businesses with one specific pillar underperforming.	Post-build foundersTeams who want senior continuity through the first year.
Duration	5–7 business days	30 days · 4 weekly sprints	4–12 weeks · scope-dependent	Ongoing monthly · 3-month minimum
Scope Defined	Eight fixed dimensions	Upfront — full program	Inside 48 hours of the discovery call	Monthly, against a rolling benchmark
Team Shape	Senior operator · solo delivery	Senior lead + 3–5 cross-functional specialists	Senior lead + 1–3 pillar specialists	Senior lead + on-demand bench access
Cadence	Intake → walk-through → readout	Daily async, weekly leadership review	Weekly review, milestone-gated	Weekly session, monthly written benchmark
Pillars Covered	Diagnostic only — no build work	All four — Strategy, Systems, Brand, Launch	One pillar, chosen at scope	Cross-pillar, depending on the month's arc
Fee Model	$500 · fixed program fee	Program fee · fixed · $2,997	Fixed fee · milestone-based · from $2,000	Monthly retainer · $2K–$8K / month
Aftercare	14-day written-question window	30 days included	14 days included	Continuous by design
Prerequisite	None · the front door	None	None · open to new and existing clients	A prior Founder's or Targeted Build
Typical Outcome	A written verdict the founder owns — and one of four recommendations.	A company that can be operated — from scratch.	A specific pillar fixed, cleanly, without collateral damage.	A business that keeps compounding instead of drifting.

Chapter 07 · Decision Guide

Which one
fits the moment?

The consultation will answer this for you — but here's the shorthand. Match the signals to the shape; if more than one fits, the call is the right place to resolve it.

SIGNALS · ENG 00

Pick The Verdict
if …

You don't have a prior relationship with us and aren't ready to commit to a build.
You want a written second opinion before the next dollar is committed.
You can't yet name which pillar is the problem — or whether the problem is structural.
A board, an investor, or a future operator wants a documented read on the business.
You want the option to credit the fee against a Founder's or Targeted Build later.

→ ENG 00 · The Verdict

SIGNALS · ENG 01

Pick The Founder's Build
if …

You're pre-launch, or two weeks from it and nervous.
You have the idea and the capital, but no operating scaffolding.
The brand, the product, and the go-to-market are all still drafts.
You want one team to land all four pillars without stitching vendors together.
You need a foundation you can hand to a future team and have them run it.

→ ENG 01 · The Founder's Build

SIGNALS · ENG 02

Pick The Targeted Build
if …

You're already launched — the company works, but a specific thing doesn't.
You can name the gap in one sentence: brand, ops, web, or motion.
A full rebuild would be overkill; you need surgical, not structural.
You want a fixed fee and a fixed end date against that specific gap.
You need the answer inside a quarter, not a year.

→ ENG 02 · The Targeted Build

SIGNALS · ENG 03

Pick The Launch Retainer
if …

You've just finished a Founder's or Targeted Build and the thread is still warm.
You want senior pattern-recognition in the room every week, not every quarter.
Your team is strong enough to execute but not yet dense enough to self-diagnose.
The first year of a company is the year you want an outside eye on.
You'd rather prevent drift than rebuild from it.

→ ENG 03 · The Launch Retainer

Chapter 08 · Shared Commitments

What doesn't change
across engagements.

The shape scales. The standard doesn't. Every engagement — 30 days or twelve months — runs on the same commitments. These are the constants.

CONSTANT 01

A senior in the chair

Every engagement is led by a senior operator. The person who sold the work does the work — no handoff to junior delivery.

CONSTANT 02

A written diagnostic

Every engagement opens with a written Diagnostic Report inside 48 hours — even the ones that don't become engagements.

CONSTANT 03

Fixed scope, fixed fee

Pricing is agreed before work starts. No hourly surprises, no open meters. Scope changes are explicit and signed.

CONSTANT 04

Built to be owned

Every deliverable is designed for the client team to run without us. If it can't be walked through, it isn't finished.

CONSTANT 05

Portal & artifacts

Documents, updates, and conversations live in one portal — so nothing ages out in a thread or gets lost between tools.

CONSTANT 06

Formal handoff

Closeouts are a ceremony, not an email. Walkthrough, written package, open questions resolved before sign-off.

CONSTANT 07

Aftercare window

Every engagement ends with a paid-for aftercare window — 14 or 30 days — to catch the edges the live system surfaces.

CONSTANT 08

An open door

The relationship doesn't end when the invoice clears. Clients come back for second engagements more often than not.

Chapter 09 · Common Questions

Things founders
ask on the call.

The questions we hear most on the first consultation. Full answers live in the conversation — these are the short versions.

Q · 01What's the cheapest way to start working with you?+

The Verdict — $500 for a written diagnostic delivered inside seven business days. It's the front door for anyone without a prior relationship. About a third of Verdicts close with "do nothing more with us right now," and the founder keeps the document anyway. If the Verdict recommends a Founder's or Targeted Build and the engagement is booked within thirty days of the readout, the $500 is credited against that engagement.

Q · 02Can I start with a Launch Retainer without doing a Founder's Build first?+

Generally no. The Retainer is designed to compound on a foundation we already understand. Without a Founder's Build (or an equivalent Targeted engagement) we don't have the shared baseline the weekly sessions depend on. If you've built elsewhere and want to move straight to retainer, we'll usually run a short Targeted engagement first to close the knowledge gap.

Q · 03Is thirty days really enough for a Founder's Build?+

For the pillars we commit to — yes. The Founder's Build is not "everything a company will ever need." It's a working foundation: positioning, operating cadence, brand, a primary surface, and a launched go-to-market motion. Deep category strategy, extensive product engineering, and mature ops maturation happen after — usually via a Retainer.

Q · 04What if scope changes mid-engagement?+

Scope changes are explicit, written, and signed. We'd rather flag early and re-scope than absorb drift and deliver something the original brief didn't promise. Minor adjustments inside the original intent are absorbed; structural changes become their own line item.

Q · 05Do you work with companies post product-market fit?+

Often — usually through Targeted Builds or a Launch Retainer. The Founder's Build is optimized for pre-launch or very early teams; once there's genuine traction, the work tends to concentrate on specific pillars rather than the whole foundation.

Q · 06How do you price the engagements?+

Founder's and Targeted Builds are fixed program fees, agreed before work begins. The Retainer is a monthly fee with a three-month minimum. We don't bill hourly — the incentive should be to finish the work well, not to extend it.

Q · 07Which office will I work with?+

The one that best matches your engagement — geographically, industry-wise, or functionally. Most engagements are delivered remotely from the closest office; the information desk routes new inquiries to the right lead on the first call.

Q · 08What happens after an engagement ends?+

You get a written handoff, a walkthrough with the team, and either 14 or 30 days of aftercare. After that the engagement is formally closed — though most clients either step into a Retainer or come back for a second engagement inside twelve months.

Q · 09Can we start with a conversation before committing?+

Yes — every engagement begins that way. The 30-minute consultation is free, and the written Diagnostic that follows is yours to keep whether we move forward or not.

10 / GET STARTED

Start with a call.
Leave with a diagnostic.

Four engagements, one ladder. Most founders start with a Verdict — a $500 written diagnostic that ends with one of four explicit recommendations. The rest start with a free 30-minute consultation. Either path lands the same place: a clean recommendation on which shape fits the decision in front of you.

Start with a Verdict · $500 → Book a Consultation → Send a General Inquiry

CONTACT · CENTRAL

General: [email protected]
Phone: +1 · 800 · 563 · 1922
Client Portal: portal.bespoke-business.com
Live Chat: bespoke-business.com/live-chat
Headquarters: 333 SE 2nd Ave, Suite 2000
Miami, FL 33131

Four waysto workwith us.A $500 written diagnostic, a 30-day founder's build from idea to launch-ready, a targeted intervention on what's broken, or ongoing monthly momentum after go-live — we scale the engagement to match the decision in front of you.

Four waysto work with us.

One standard.Four scopes.