ENG 02 / THE TARGETED BUILD

One gap.
Landed
cleanly.A precision engagement for businesses already in motion that have a specific piece underperforming. Discovery call identifies the gap, scope is defined in 48 hours, and a compressed four-to-twelve-week sprint executes against that pillar — without disrupting the rest of the company.

4–12 WEEKS · SCOPE-DEPENDENT SENIOR LEAD + 1–3 SPECIALISTS STARTING $2,000 · MILESTONE-BASED 14-DAY AFTERCARE

Scope an Engagement → Read the Spec → All Engagements →

Engagement: ENG 02 · The Targeted Build
Fee: Starting at $2,000 · milestone-based
Duration: 4–12 weeks · scope-dependent
Team: Senior lead + 1–3 specialists
Output: Single-pillar deliverable
Aftercare: 14 days, included
Prerequisite: None — new or existing clients
Main Line: +1 · 800 · 563 · 1922

BESPOKE-BUSINESS.COM/THE-TARGETED-BUILD WHERE THE ART OF BUSINESS MEETS THE SCIENCE OF SUCCESS ENG 02

Chapter 01 · Scope an Engagement

Scope an
engagement.

A short form — the gap in one sentence, the context a senior chair needs to walk into discovery oriented. A 30-minute call follows; a written scope is delivered inside 48 hours of the call.

Engagement

ENG 02 · The Targeted Build

Fee

Starting $2,000 · Milestone-based

Duration

4–12 weeks · scope-dependent

Output

Single-pillar deliverable

Chapter 02 · Engagement 02 · The Targeted Build

Surgical,
not structural.

When the whole company isn't the problem — when it's the brand, or the ops, or the go-to-market motion that's off — we run a precision engagement on exactly that pillar. Senior chair, clear scope, fixed fee, fixed end date. No collateral damage to the rest of the business.

ENG 02 · SCOPED FAST

The Targeted
Build.

A 48-hour discovery defines the scope; a compressed 4–12 week sprint executes it — without disrupting the rest of the business. One pillar, landed cleanly, on a milestone-based fee.

Duration: 4–12 weeks · scope-dependent
Team: Senior lead + 1–3 specialists
Cadence: Weekly review · async daily
Fee Model: Fixed fee · milestone-based
Output: Single-pillar deliverable
Aftercare: 14 days, included
Prerequisite: None

Fixed Fee · Starting At

$2,000USD · scope-dependent

Scope an Engagement →

WHO IT'S FOR

Operating teams
that can name the gap.

For operating teams that can name the gap in one sentence and need surgical, not structural — a fixed fee, a fixed end date, and the answer inside a quarter. Often: companies post product-market fit where the work tends to concentrate on specific pillars rather than the whole foundation.

SIGNALS THIS IS THE RIGHT FIT

You're already launched — the company works, but a specific thing doesn't.
You can name the gap in one sentence: brand, ops, web, or motion.
A full rebuild would be overkill; you need surgical, not structural.
You want a fixed fee and a fixed end date against that specific gap.
You need the answer inside a quarter, not a year.

Chapter 03 · Common Scopes

The scopes
we most often run.

Every Targeted Build is scoped to the specific gap — but the gap is rarely a surprise. Below are the engagements we run most often. If your gap doesn't appear here, that doesn't mean we don't run it; the discovery call decides.

SCOPE 01

Brand & Visual System Refresh

Identity, marks, type, color, voice — re-anchored against where the company actually is now, not where it was two years ago.

SCOPE 02

Website Rebuild or Launch Site

A primary surface designed for the buying motion that actually closes — and a stack the team can edit without us.

SCOPE 03

Operating Model & Cadence

The scaffolding inside the brand. Decision surface, tooling, weekly rhythm — what the team will actually run on.

SCOPE 04

Pricing & Positioning Reset

The shape of the offer and the price tag on it — pressure-tested against the buying motion of the people actually buying.

SCOPE 05

Go-to-Market Motion Retrofit

Channel sequencing, content pipeline, measurement loop — retrofitted onto a business that's already in market.

SCOPE 06

Messaging & Narrative Rewrite

The narrative spine across site, sales motion, and content — rewritten to the company that now exists.

SCOPE 07

Tooling & Stack Consolidation

The audit and the migration. Fewer tools, less switching cost, decision surface clean enough to operate from.

SCOPE 08

Pre-Launch Readiness Audit

The cold-eyed walk-through before a launch. Where the leaks are, what to fix, what to ship anyway.

Chapter 04 · The Targeted Flow

48-hour scope.
Compressed execution.

A 30-minute call followed by a written scope inside 48 hours: the exact gap, the intervention, the timeline, and the fixed fee. Execution starts as soon as the scope signs.

FLOW · 48-HOUR SCOPE

Discovery.
Build. Handoff.

Three phases: a 30-minute call, a compressed sprint against one pillar, and a formal handoff with 14 days of aftercare. No scope creep without a signed change.

Hours 0–48: Discovery + written scope
Week 01 → End: Compressed build
+14 days: Handoff + aftercare
Cadence: Weekly review · milestone-gated

Scope an Engagement →

THE THREE PHASES

Discovery.
Build. Handoff.

HOURS 0–48

Discovery & Scope

A 30-minute call followed by a written scope: the exact gap, the intervention, the timeline, and the fixed fee — inside two business days.

WEEK 01 → END

Compressed Build

Execution on the agreed pillar — brand, ops, web, or motion. Weekly reviews with leadership; no scope creep without a signed change.

+ 14 DAYS

Handoff & Aftercare

Written handoff, walkthrough with the team, and a two-week window for edge cases as the deliverable meets real operating conditions.

CADENCE COMMITMENTS

Written scope inside 48 hours of discovery call
Milestone-gated execution against fixed fee
Weekly leadership review session
Formal handoff package + walkthrough on close

Chapter 05 · What's Included

What ships
at close.

A single-pillar deliverable, built to be operated by the client team after handoff. Every engagement ends with a formal handoff package and a 14-day aftercare window.

DELIVERABLE 01

Written scope · 48 hours

The exact gap, intervention, timeline, and fee — written and signed before execution begins.

DELIVERABLE 02

Senior lead in the chair

The person who scoped the engagement is the person delivering it. No handoff to junior delivery.

DELIVERABLE 03

Single-pillar deliverable

The pillar the scope committed to — brand, ops, web, or motion — landed cleanly and to production quality.

DELIVERABLE 04

Milestone-gated build

The build is broken into milestones the team can pressure-test before each next milestone opens.

DELIVERABLE 05

Weekly leadership review

A standing session — what landed, what's open, what's next — for the duration of the engagement.

DELIVERABLE 06

Single portal

Documents, updates, and conversations live in one place — nothing ages out in a thread or gets lost between tools.

DELIVERABLE 07

Formal handoff

Walkthrough, written package, open questions resolved before sign-off. The closeout is a ceremony, not an email.

DELIVERABLE 08

14-day aftercare

A paid-for two-week window to catch the edges as the deliverable meets real operating conditions.

Chapter 06 · Common Questions

Things teams
ask before scoping.

The questions that come up before someone fills out the scoping form. Short answers here; the long answers live in the 30-minute discovery call.

Q · 01What if I'm not sure which pillar is the problem?+

Then a Verdict is the right starting point, not a Targeted Build. The Verdict is a $500 written diagnostic that names the issues in priority order and recommends the specific engagement that fits. If the Verdict recommends a Targeted Build and you book it within thirty days of the readout, the $500 is credited against the engagement.

Q · 02How is the fee set?+

Fixed fee, agreed in writing before execution begins. Starting at $2,000 and scaling with the scope. The fee is milestone-based — you pay as milestones close, not on a flat schedule. No hourly billing; the incentive should be to finish the work well, not to extend it.

Q · 03What if scope changes mid-engagement?+

Scope changes are explicit, written, and signed. We'd rather flag early and re-scope than absorb drift and deliver something the original brief didn't promise. Minor adjustments inside the original intent are absorbed; structural changes become their own line item.

Q · 04Do you work with existing clients differently?+

The intake is shorter — we already know the business — and the discovery call usually collapses to a working session. Otherwise, no: same senior chair, same milestone-gated execution, same handoff and aftercare.

Q · 05Can a Targeted Build lead into a Retainer?+

Often. A Targeted Build is one of the two qualifying paths into a Launch Retainer (the other being a Founder's Build). If the engagement closes well and the relationship has the substance to compound, the Retainer is the natural next shape.

Q · 06What happens after the engagement ends?+

You get a formal handoff — walkthrough, written package, open questions resolved before sign-off — and 14 days of aftercare to catch edge cases as the deliverable meets reality. After that the engagement is formally closed, though most teams either step into a Retainer or come back for a second engagement.

07 / GET STARTED